top of page
PURINA PORTUGAL
Case Study
Challenge:
Mark and celebrate Animal Day with a 360 campaign that reinforces Responsible Adoption of pets (one of PURINA's pillars), raising awareness of this issue among the population and bringing the brand closer to pet owners, potential adopters, and partners in the pet ecosystem.
The big idea:
“Not all superheroes wear capes” was the creative motto chosen to celebrate the true four-legged heroes and those who welcome, care for, and adopt them. The campaign was visible on the streets, on TV, at points of sale, and online, making responsible adoption a visible and emotionally relevant topic.
At the same time, the campaign included a contest that, in addition to prizes, was charitable, transforming entries into meals donated to Animalife, reinforcing PURINA's commitment to animal welfare in Portugal.
In parallel, PURINA's presence and activation as a benchmark brand in Superbrands consolidated this territory as a strategic axis for the brand's communication.
Scope & Services:
Research | Communication Strategy | Copywriting | Graphic & 3D Design | Film Lab | Influencer Kits | Brand Activations | 2D and 3D Production
bottom of page