ROWENTA

Case Study

Challenge:

Modernize Rowenta's communication spaces at the point of sale.
The goal was to upgrade the image of the brand's different products—Vacuum Cleaners, Beauty, and Clothing Care—ensuring greater impact, consistency, and visibility in stores.

The big idea:

We developed a modern and distinctive graphic line, with a visual thread that connects and unifies all Rowenta products, while respecting the specific positioning of each range. We were responsible for the creativity, production, and implementation of these spaces, ensuring a consistent, premium brand presence that is easy to replicate in different formats and retail environments.